Feedback for the forthcoming Ubisoft title Assassin’s Creed II has been “extremely positive,” according to the publisher’s head of marketing in the UK, Murray Pannel, while the lion’s share of its advertising spend is still to come. “All the feedback we’re getting is extremely positive – certainly better than I was expecting, having come into the company in the last six months and remembering the Assassin’s Creed I days which were nearly two years ago now,” he told GamesIndustry.biz. “So really positive in terms of the product. The marketing itself we discussed earlier in the year – we started it very early in the cycle, just after Easter and going into summer. We’ve been very keen to ensure we’re maintaining our presence – if that’s not in press and PR it’s in events where we can showcase the product where possible. Read more…

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Assassin’s Creed II feedback is "extremely positive"

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