The games business grows and evolves because of persistent fads, which entice new consumers and bring new money into the industry, while a loyal core base of players can be relied on to buy and support more traditional blockbuster games. That’s the view of EEDAR’s Jesse Divnich, who sees Microsoft’s Project Natal as the next in a line of fads during the current generation that have included Nintendo’s Wii, fitness games, casual gaming and the music genre. “Our industry works off persistent fads. I say the word ‘fad’, and some publishers hate it, but fad shouldn’t have this negative connotation. It’s a good thing,” said Divnich, in an exclusive interview published today. Read more…

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Games business grows with "persistent fads"

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