October 27th, 2009
Ubisoft, which today released the first part of its Assassin’s Creed: Lineage film on YouTube, believes that the future of the company lies in focusing on content, without becoming too concerned about specific platforms. The 14-minute movie, which is part of a short series dealing with events leading up to the Assassin’s Creed II plot line, was created by Hybride Studios – the team behind the visual work on the 300 and Sin City films – an acquisition which demonstrates the publisher’s commitment to exploring the convergence between media, according to UK marketing director Murray Pannel. “I think the first point to raise is that we’re probably not moving directly into making films for the sake of becoming a film publisher,” he told GamesIndustry.biz. “There’s definitely technological convergence – Hybride Studios was responsible for very visual, stand-out films like 300 and Sin City, so they were using a lot of visual and special effects in their movie-making which used technology we could leverage as a traditional games publisher. Read more…
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Ubisoft: Content more important than platforms
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